This provides an opportunity for the speaker to generate more value for you and the event. Professional speakers have been to many events across many sectors of different styles and different sizes all seeking different outcomes. They know what works - what makes audiences engage and be energised. As your speaker what content they present [...]

A strong briefing include areas to focus on and topics that are sensitive is usually enough to ensure a professional speaker will deliver.  Most speakers should be comfortable providing an outline review and a couple of sample slides. This is usually more effective than line-by-line slide approval. Speakers that work with their clients to tailor [...]

Yes. Even a draft helps align energy and content. The more thorough the briefing including agenda of the entire event, the different sessions, speakers and themes the greater level of empowerment the speaker has to deliver a great session. If they haven't been fully briefed they have to guess and your event is relying on [...]

General rule is as early as possible. The longer the speaker has to sit with it and have briefing calls with the relevant people the more easily they will be able to align the content with the event and audience. Ideally 4–6 weeks before the event is plenty of time. Speakers in demand should be [...]

One page is enough to start out assuming it's clear and addresses the important aspects. Having a template ensures the important things are addressed. More context helps for high-stakes events.