Writing2026-02-18T04:44:05+00:00

‘Fake’ Food, the Super Bowl and Fake News

Every year, one Sunday, early in February, the eyes of the USA turn on to the Super Bowl. In 2020 a lobby group spent a purported US$5.6 million to use the Super Bowl platform to pedal fear to the public about clean or alternate meats using pseudoscience. Innovation and progress aren't always right and new isn't always better but science and reason must win out over fear and deceit.

A tale of innovation, greed, compassion & disruption in the face of COVID-19

In the face of the COVID19 crisis to date Italy has seen more confronting times than almost anyone. When crises arise we frequently see both the best of people and the worst. In this case skilled innovators brought their focused problem solving to the aid of the health care system and in the process disrupted the incumbent supplier who failed to see the situation from the perspective of their or understand the need to act for the greater good.

Workforce disruption – Better Leaders to Build a Better Future

In 2015 CEDA (Committee for Economic Development of Australia) released a report that 5 million Australian jobs from that time would cease to exist through automation before 2030. The concept has been extrapolated to become a key topic at every relevant seminar and conference since then but now that we're nearly a third of the way into the forecast period what opportunities are their for Australia to use leadership as a tool to combat the forecast disruption...?

Opinion: Australian ag must grow up to grow

AUSTRALIA’S agricultural industry has a bright future with growing global opportunities at every turn. Despite being globally remote, battling the challenge of being distributed across such a large continent, and the impact of a predominantly arid climate, the nation’s ability to produce agricultural product for the global market sees Australia punching well above its weight. Australia’s commercial relationships with the rest of the world are driven by a first world economy, underpinned by enormous natural resources, a widely dispersed population and a good helping of ingenuity.

The Industry 4.0 smart food revolution that’s (nearly) here

The hype of Industry 4.0 (I4.0) and its relevance to the food processing sector has been increasing since 2013 when the concept was conceived by the German government and for a concept which has existed for only six years, I4.0 is fairly mature. While the concept of I4.0 might be mature, it is not the tidal wave of technological upheaval it is frequently made out to be, nor is it knocking down the door of business. As we shall see, industry is now just starting to transition to something which could be referred to as I4.0, and there’s a long road ahead.

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Brett is a skillful writer capable of communicating complex technical concepts through a lens of the future.

Brett frequently writes for industry press and technology publications across a range of themes. His ability to clearly deliver insights into technical subject matter and complex concepts that will impact on industry and business is sought after by publications across the region.

If you would like well crafted engaging communication on themes like innovation, disruption, Industry 4.0, IoT (Internet of Things), Autonomous Systems, Robotics, Autonomous Vehicles, Sustainable Energy, Artificial Intelligence, Blockchain, Augemented and Virtual Reality, Brett is able to develop content for your publications and platforms.

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